This is the third and final post on inexpensive marketing tools for your business. The previous two post discussed the use of published written tools such as article reprints, brochures and catalogs as marketing tools. This post discusses the use of other more common tools such as audio recordings such as voicemail, toll free calls, CDs, and DVDs,etc as tools.
Audio tools
These include a long list of tools such as phone recordings, voicemail, toll free numbers, etc that that can be used as marketing for your business. These tools allow you to automate a piece of marketing your allowing you to leverage your time for other business activities. It also identifies those with a need for your product or service and weeds out those not interested.
Audio tools are also less intimidating for potential customers. People are more likely to dial a number for information for initial information rather than talk to a live person. This is where the use toll free numbers are great tools cas the customer can receive the information without paying for it. You can also consider using voicemail as an informational tool. Use it for existing customers to inform them of the latest product or service updates.
CDs and DVD
These tools are probably the most commonly used in the business. These can be used as informational tool for initial presentation and for following up with potential customers. They are great for engaging your audience more than any printed material. When using these tools, take the customer’s learning style into consideration. Does the customer prefer reading information verses watching it?
Tailor the tool to the event and customer. DVDs are great for party planning events as it keeps everyone engaged. CDs are great for those who spend a majority of their time in the car. The success of these tools is based on having them listen or watch the information. This can be accomplished by presenting the tool as a valuable solution to their immediate need. How can the information benefit them?
Video conferencing (Webinars)
Video conferencing is another great way to share information and educate others about your product or service. These tools target multiple senses (auditory and visual) making them effective teaching tools. They are effective because they can be interactive. There are a number of different video conferecing services. The most common are Webex and Gotomeeting.
As you can see, there are so many promotional tools available that you can use for marketing purposes. There are so many other available tools such as samples, bookmarks etc, that can also promote your business.
How have you used these tools in your business?
If you think that this information would be useful to others, “Tweet It” , “Like It” or “Share It” with others by clicking above.
